One year later.....

"We are going to change the strategy this year. Last year, our sales increased by just two percent which is very low. Last year wasn't profitable for the empire." the managing director said to the listening ears of the board members of Baron empire.

Mr. Baron, who was listening keenly to his explanation, drew closer and rested his chin on his knuckles. "Director, what do you have to say about this?" he asked.

The director was lost in thought and so didn't hear him speak until his called him name for the second time.

"Sir?"

"I said, what is your take on this?" Mr. Baron asked again with a frown.

"Oh. The managing director is right. We have to think of a new strategy to make our sales improve. Last year wasnt profitable."

"What strategy will be the best to improve the sales?"

"Last year, we did all we could in advertising our products, but this year, I think we should improve the brands and products. Advertising won't work the way we want it this time. A lot