Chapter 5
last update2026-05-27 19:17:10

The clothing was purchased in a shop off Savile Row that Edmund clearly knew well. The man who measured Ethan moved with the unhurried competence of someone who had been doing this for thirty years and found it sufficient occupation. Within the hour, Ethan had two suits, one charcoal, one a deep navy that was apparently the backbone of any serious wardrobe, three shirts, appropriate shoes, and a watch that was elegant without being aggressive about it.

He looked, he thought, like someone who had always had money. Which was either an achievement or a commentary on how arbitrary the whole thing was.

"Margate," Edmund said, when they were back in the car.

"Margate," Ethan agreed.

* * * *

The Heron occupied a decent position on the Margate seafront, a Victorian building that had once been handsome and now wore the hangdog expression of a place that had fallen just slightly behind its own potential. The paint on the window frames was faded. The sign above the entrance needed updating. The front garden had been planted with optimism and maintained with diminishing returns.

A cluster of staff waited outside when the car arrived and assembled, from their expressions, at short notice and with some apprehension.

Ethan got out and looked at the building for a moment, reading it the way he read most things: without sentiment, but without dismissiveness either.

"Good morning," he said.

They greeted him back, a little unevenly. He smiled at the unsteadiness of it.

The general manager was a woman in her forties named Patricia Hollis, experienced, clearly competent, and carrying the particular weariness of someone who had watched a property decline and been unable to stop it.

"Welcome to the Heron, Mr Ashford. I have prepared a full briefing."

"Good. Let us go inside."

His office was at the back of the building, a room that smelled of old paper and window cleaner and had a view of the car park, which he immediately noted was half-empty on a Tuesday.

Patricia laid the files on the desk. He opened the first one.

The numbers were not good. Occupancy was running at forty-two percent in the summer months and worse in winter. The restaurant was operating at a loss. Staff turnover was high. Three major complaints in the past four months had landed on review sites with enough visibility to discourage bookings.

He read in silence for some time.

"Mrs Hollis," he said at last. "Who are our competitors along this stretch?"

"The Royal Albion. The Sands. There is also a boutique property that opened eighteen months ago, the Oarsman. Independent. It has taken a significant share of our leisure bookings."

"Get me everything you have on the Oarsman. And assemble the department heads in the boardroom in one hour."

"Yes, sir."

She left with the careful energy of someone relieved to have a direction to move in.

* * * *

The boardroom table seated twelve. Eight people sat around it: housekeeping, food and beverage, front desk, events, maintenance, finance, marketing, and Patricia. They watched Ethan take his seat with the collective apprehension of people waiting for a restructuring announcement.

He leaned forward slightly. "I am not going to talk around things, because I think you have had enough of that. The property is underperforming, and everyone in this room is aware of it. I am also aware that a problem this consistent usually means the issue is not individual competence, it is direction."

A fractional easing around the table.

"I have sixty days to produce results. I am going to tell you what I intend to do, and I am going to ask each of you to tell me, honestly, not diplomatically where you believe the most immediate problems are. Not where the reports say they are. Where you, personally, with your daily experience of this place, believe we are losing ground."

He looked at the head of food and beverage first, a young man with the tight expression of someone who had been fighting an uphill battle for some time.

"Let us start with you," Ethan said. "Tell me everything."

There was a beat of surprised silence. Then the man began to speak.

And once he started, the others followed.

* * * *

Two hours later, Ethan had more information than any report had given him, the real shape of the problem, from the inside out. The restaurant was losing customers not because the food was poor but because the menu had not been updated in four years and projected, as the events manager put it with admirable bluntness, the ambition of a motorway services. The front desk was understaffed and under-equipped. Marketing had been producing the same brochure copy since 2019 and had no social media strategy worth speaking of.

None of these were catastrophic. All of them were fixable.

"Right," Ethan said. "Here is what we are going to do. I want a proposal from food and beverage on a revised menu, seasonal, local, half the items we currently have and twice the quality. Marketing, I want an audit of every platform we are not using effectively, with a plan to address it. Mrs Hollis, I want the maintenance list prioritised by guest visibility, anything a guest sees first gets fixed first."

He paused.

"And we are going to bring in a consulting chef to help us redesign the restaurant offering. I have someone in mind."

He thought of the breakfast at the Kensington house. The bread. The hollandaise.

"I will arrange that separately," he said. "Any questions?"

There were several good ones, which reassured him. He answered them all directly. When the meeting ended, Patricia followed him to the door.

"Mr Ashford," she said, quietly. "I want you to know the team here is good. They have been discouraged, but they are good."

"I know," he said. "I could tell from how quickly they spoke honestly once they trusted it was safe to." He looked at her. "That is down to you, more than you probably realise."

She blinked. Then, very slightly, she straightened.

In the car back to London, Edmund glanced across. "Well?"

"It is salvageable. More than salvageable, actually. The bones are good." Ethan looked out the window at the sea, flat and grey and enormous. "And I am going to need Josephine Laurent's contact details."

Edmund produced a card from his breast pocket with the timing of a man who had already anticipated this by several hours.

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