As a senior journalist who worked at new magazine ,Leslie made permutations in a list of things he would do orderly .

He would start from big,medium or small businesses or vice versa as he could not estimate the measurements by physical build only .

Sometimes big business appeared small or vice versa .Say family business.lt can be small ran out by simple person with simple management ,it also can be ran by big and complicated business doers .

He can measure it after observation, interview and conclusion.The length of time also can be considered .But he didn't care too much about big or small ,long or begin ner ,main point was, it's attractive or not .

The attraction points could be estimated by many factors,including what's the idea of the business,the vision it convey and how it established and facing the up and downs which come out from time to time.

The magazines he worked also relatively new It's not longer than a year back .

Leslie managed the interviews on businesses doers al